I was trying to figure out what to write to you about today and I decided that the topic for today would be being prepared. Sounds like the Boy Scout motto right? Well it is, but it is important in other areas of your life also. I work for a company that I write their blogs, newsletters, website copy and occasionally their press releases. To come up with ideas for their blogs and newsletter on a consistent basis can be difficult. So I decided to tell you how I go about deciding on this information.
To research for my job, I reach industry newsletters, articles, magazines and white papers. My doing this I am able to keep up with the market and know what knew products and ideas are coming down the pipeline. When I read the above mentioned materials, I keep a notebook next to me and write down any ideas that I think are interesting. Then I go back to them and review them. If I think it is something that would be pertinent to the company I write for then I highlight it, if I don't I leave it alone for now. The reason I do that, is because it might not be relevant now but in the future it might be.
There are all kinds of writers in the world, from people who write novels to people who write a daily journal. Writing isn't something that can be assigned to someone to do and have them do it well. It is a skill that has to be refined and practiced. If someone just throws out random ideas, the end product won't work because there isn't any cohesiveness which means it will fall apart. So as with any skill you need to work on it, research information, practice and practice some more until you get a product that you can be proud of, even when you reread it five years later.
Enjoy writing and it will bring you enjoyment.